Home ownership opportunities at North Americas number one ski-in/ski-out destination

Located in the Rocky Mountains just 20 minutes from Vail, The Ritz-Carlton, Bachelor Gulch needed to create an overall branding strategy for the development that looked distinctive, yet worked with the existing Ritz-Carlton identity. Using area specific photography and rich color palettes we created a design style for the property that stood out by emphasizing the mountain lifestyle balanced with the luxurious homeownership experience of The Ritz-Carlton.

The Ritz-Calton, Bachelor Gulch design was meant to capture the idea of luxury and adventure.
A lifestyle magazine was developed to send to owners and potential owners.
The advertising concept was focused on the location and the desire to be one of the first among your peers to own this limited opportunity.
The Website and email campaigns captured what life would be like living in this unique location.