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COMMUNICATION DESIGN
& BRANDING
& BRANDING
The Island Villas at Molasses Reef, A Ritz-Carlton Managed Residence:
Property Development Brand Identity & Integrated Marketing
The challenge of Molasses Reef was to create a new brand identity within an already existing and successful brand, The Ritz-Carlton. We merged the history of the island along with the modernity of the property development and offerings. Memorable patterns and illustrations were created to further the brand visibility. The result is an authentic yet luxurious experience that transcends time.
Property Development Brand Identity & Integrated Marketing
The challenge of Molasses Reef was to create a new brand identity within an already existing and successful brand, The Ritz-Carlton. We merged the history of the island along with the modernity of the property development and offerings. Memorable patterns and illustrations were created to further the brand visibility. The result is an authentic yet luxurious experience that transcends time.
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