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COMMUNICATION DESIGN
& BRANDING
& BRANDING
IvyCrossing at Princeton Forrestal Center Brand Identity
IvyCrossing is an campus-style office building located outside of Princeton, NJ. The complex features over 770,000 square feet of office space and high end amenities such as an on-site hotel and conference center and fitness amenities like a 1.2 mile jogging trail, tennis courts and an indoor swimming pool.
The concept, "High Performance Workplace" emphasized the extra productivity that employers get out of happy employees who are pleased with their workspace and environments. Also, a major focus was the access to the outdoors and nature that is not always possible in an urban environment.
IvyCrossing is an campus-style office building located outside of Princeton, NJ. The complex features over 770,000 square feet of office space and high end amenities such as an on-site hotel and conference center and fitness amenities like a 1.2 mile jogging trail, tennis courts and an indoor swimming pool.
The concept, "High Performance Workplace" emphasized the extra productivity that employers get out of happy employees who are pleased with their workspace and environments. Also, a major focus was the access to the outdoors and nature that is not always possible in an urban environment.
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