Archive for the ‘Marketing/Promotions’ Category


24
Nov 09

buildOn improves image of Global Gala ‘09

globalgala01

800+ people attended this year’s buildOn Global Gala held at the Hilton in Stamford, CT. Courtney and Co lead the Gala Committee and produced all communications including invitation, program, environmental installations and graphics.

New to this year’s Gala was two 3-dimensional museum-quality installations where guests could purchase selected items like a chalkboard, brick or day of community service to help fund the US and International programs. A 20′ foot Discovery Wall was constructed that included 20 questions about buildOn and nudged viewers to interact with the piece to reveal the answers.

Our team traveled to Connecticut to volunteer and help set up the installations, and then stayed to attend the event. The biggest fundraising event of the year, the event raised over 1.2 Million Dollars for buildOn’s domestic and international programs. A huge success!

Here are a selection of photos from Bryan Cary.

To find out more about buildOn and how you can help go to buildOn.org.

globalgala02

30
Sep 09

Great Marketing Experiment Goes Live

GME_Logo-1We have developed a web site called “The Great Marketing Experiment” where business leaders can come together to talk about the issues that are important to them. The focus of the site will be Branding and Marketing. Three things about the site that we feel are different from a basic Linkedin Forum or Google Answers is:

1. We focus the entire discussion around Marketing and Branding

2. We have experts who enrich and ensure quality discussions

3. Will produce a book of the leading topics of discussion.  For you. By you.

Mission: Together, we’ll build a manual of the best thinking in marketing and branding today… all accessible to small business leaders like us. It’s easy. It’s time to start the discussion we’ve all been wanting to have.

Join the conversation!

06
Aug 09

Courtney guesses the price of her pants

jc_pennyI’m immune to marketing and promotions right? Every day I exit Penn Station and get bombarded with offers of of FREE newspapers, samples of breath mints, a coupon for a health club, FREE this, sample that. Never once do I stop. I’m a New Yorker and smarter than that. But, for some reason the JC Penney display caught my eye. Could it be a distant memory of following my Mom through a JC Penney in upstate New York when I was a young boy. Or, maybe it was curiosity. How could models stand behind cellophane without sweating or losing their dignity in 80 degree weather in front of one of the world’s busiest transportation hubs.

Never shying away from a challenge, I accepted the advances of the clipboard carrying JC Penney representative to guess what the cost was for the man’s tie and women’s pants. Funny, I missed the tie by about $15 bucks, and guessed the women’s pants within $1 dollar. Lets not read into that too much.  5 minutes I will never get back for a red JC Penney bag with lip gloss and a women’s fitted t-shirt .  I guess I’m not JC Penney’s target audience?