About

20+ years experience in creative agencies and corporate brand-side organizations stewarding brand standards and visual identity guidelines through large complex global organizations. Implemented and managed governance policies then communicated them to internal and external stakeholders. Built on-line brand portal that included the brand strategy and positioning of an organization, along with brand assets, content playbooks, and tools and resources. Lead creative teams to deliver customer-centric award winning design. Fostered trusting relationships with colleagues and coordinating training focused on customer-centric design thinking. 

Key Competencies include:

  • Brand Governance policies
  • Brand Identity Implementation
  • Tools & Resources
  • Communication Initiatives and Training
  • Growth and Innovation
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Why Mark?

20+ Years of Experience

Twenty plus years working in New York City for large complex brands, first as a founder and creative director of a design and branding firm, and then as NYU's AVP for creative and brand experience.

Strong Creative Leader

Lead creative teams focused on customer-centric design thinking built out of data-driven research, competitive analysis, consumer insights, strategic positioning, and design and content platforms.

Proven Success

From Mark's work with luxury brands like the Ritz-Carlton to his current position at NYU, Mark has stewarded some of the world's leading brands.