20+ years experience in creative agencies and corporate brand-side organizations stewarding brand standards and visual identity guidelines through large complex global organizations. Implemented and managed governance policies then communicated them to internal and external stakeholders. Built on-line brand portal that included the brand strategy and positioning of an organization, along with brand assets, content playbooks, and tools and resources. Lead creative teams to deliver customer-centric award winning design. Fostered trusting relationships with colleagues and coordinating training focused on customer-centric design thinking.
Key Competencies include:
- Brand Governance policies
- Brand Identity Implementation
- Tools & Resources
- Communication Initiatives and Training
- Growth and Innovation